The Victorian Bar Annual Report28/10/2008
The Victorian Bar is an association of barristers supporting the general public as well as their own members in independent legal representation (and more!).
We wanted to move away from previous annual reports, which were at best, pages upon pages of text with no imagery or hierarchy. As annual reports are important marketing tools for future investors, we needed to up the ante a little. General Manager Stephen Hare strongly agreed and his constant lobbying to his marketing team paid off with them allowing us to take a step in the right direction.
Using strong images, bold headings, and a clear san-serif type we were able to make a great looking publication that looked clean, modern and easily digestible. The idea was not to modernise the publication straightaway but to gradually bring it up to speed.
To break up the information, we colour-coded different sections of the publication. We used bold strips of colour to highlight information & quotes, and used The Victorian Bar’s corporate colours to tie it all together.
Printed on A4 Monza Satin Recycled stock, perfect bound. Pete, as always, was exceptional with his customer service and print managing end. Not only was he constantly on the phone with Stephen (more times than he called his wife!) but NOTHING goes out to the client unless Pete’s happy with the print quality and finishing.
Rave reviews from all at The Victorian Bar!