Australian Mustang and Ford, Issue 304/11/2011
Issue 3 of Australian Mustang and Ford Magazine was released Mid March, so I hope you’ve all had a chance to head down to your local newsagent and grab yourself a copy! Featuring a heap of Ford and Mustang goodness, feature cars, show scene covers, car builds, how to’s, plus more. Remember you can subscribe at the AMFM Magazine website.
Victorian Bar News 15001/22/2011
Magazines are always great jobs. They often start off as a simple publication but the end result is often a totally different beast. Issue #150 of Victorian Bar News was a great example. By the end of the project, it had doubled in size and even merged with a smaller internal publication!
Our challenge as designers was to collate all the data from many different authors and present it in an appealing and consistent voice. To make it easier to read/digest, we introduced different colour sections for each area, with consistent headings. Each section was broken into easy to read chunks of text and images, with clear fonts and layouts.
It was well received at Vic Bar and we look forward to doing the next issue!
Sneak peek at Issue 2 of Australian Mustang and Ford Magazine12/15/2010
Lucky readers, you get the first glimpse of the new cover for Australian Mustang and Ford. Fresh off rave reviews from Issue 1, we now bring you Issue 2, which is full of great stories and coverage from the Australian Mustang and Ford scene. 
It is at the printers as we speak, and is due at your local newsagent on the 31st of December!
Available at your local newsagents now!11/10/2010
The first issue of the Avalanche Created ‘Australian Mustang & Ford Magazine’ is hot of the press and available at your local newsagents (if you local to Australia)
ErnMei worked as hard as a V8 super car to get this publication ready for the printers and on time for her month long trip to Japan. The results speak for themselves and the feedback from the readers has been fantastic!
Here are just a few of the comments left on http://mustang.org.au/forum/
I just got my copy, a great mag and some familiar cars too. I’ll be queuing up for the next issue.
Just got a copy today and have been glued to it for 3 hours, not a slow reader just don’t want it to end. My wife is wanting help to prepare for our boys party????????
Looks great. I have just gotten home with my copy and about to read it.
Definatly a good Mag though, I hope it is a success the guy behind it has put in some serious thought & effort in to make it happen. He deserves all the rewards that it will hopefully bring.
Cant wait for Issue no 2.I’ve been to my news agent 3 times and they know nothing about it…I WANT 1……..
Signage is now up for Ventura Coaches09/14/2010
Avalanche have been working with Ventura Bus for a while now, taking care of some of their marketing and branding. You may previously recall our work on the hybrid electric bus which was a fun awareness campaign for Australia’s first hybrid bus. Also fun was being able to ride on the bus (and other ventura buses) and see our posters and flyers up on the windows!
We also worked on revamping some of the branding and signage for Ventura Coaches, the Coach arm of Ventura Bus. We reworked their positioning statement to really drive home (haha) their core message: “relax, we’ve got it covered”.
With three depots around Melbourne, they also needed signage so that clients could find them easily, and to get maximum exposure on the main roads! The signs are starting to go up… so here’s the first one in Oakleigh!
NEW Australian Mustang and Ford Magazine08/24/2010
Shhh! Just for Avalanche Blog readers, we have a sneak peek at the cover of a new magazine that Avalanche Creative is developing in conjunction with Performance Media Works! The new Australian Mustang and Ford magazine full of eye candy for lovers of Mustangs and Fords. It will feature some awesome car modifications, write-ups, event calendars, how-tos, specialist directories, and lots and lots of images for all you enthusiasts.
Stay tuned!
Australian Mustang and Ford Magazine website in progress.
Spring 2010 Catalogue08/05/2010
The Spring 2010 catalogue is a quarterly publication we design for Plants Australia. Although they are based in Victoria, they have member nurseries in the country and interstate. Full of fresh vegetables, native plants and some new floral releases, you’re sure to find something for yourself or a gardening enthusiast. What’s better than cooking with organic herbs and vegetables straight out of your own garden? ^_^
Front cover image is the Cosmos Strawberry Crush, what a pretty flower!
Designed by Avalanche Creative Solutions
Orger Engine Business Cards07/29/2010
Just a quick post to show off Orger Engine’s new business cards! Keeping in line with the look and feel of the Orger branding, we’ve created these standard size business cards for Colin at Orger Engines. If you’d like some new business cards, letterheads or any other corporate stationery for your business,
give us a buzz on 03 9761 0122!
Victorian Bar News Issue 14907/15/2010
Last month, Avalanche Creative were given the job of redesigning the Victorian Bar quarterly legal magazine. Distributed throughout The Victorian Bar, this 44 page magazine keeps its members up to date with current work issues and contains articles and ancedotes written by editorial staff and committee members. It’s actually quite an interesting read, even for those not in the legal field!
Judging from previous editions, we felt that what the magazine needed was a consistent visual voice – something that screamed ‘Vic Bar News’ from beginning to end.
With the end reader in mind, we went about setting a grid foundation for the magazine. We felt that a two/four column grid would be the most flexible for article lengths and would provide the easiest line lengths for a consumer to read. Then, using a combination of bright colours and friendly fonts, we began to set up a style for laying out articles and a consistent way to treat images. What we created as a result was a brighter, friendlier magazine that was easy to navigate and read.
The result is definitely something everyone is proud of – the Victorian Bar have a refreshed newsletter that has been well received by its members, and Avalanche Creative have another great print job in the bag!
Growing a fertile partnership07/02/2010
Avalanche has been building a great relationship with Plants Australia, a non-profit nursery affiliation headquartered in Knoxfield, Victoria. Plants Australia came to the Avalanche team with a brief to develop their product catalogue, and for more than a year Avalanche has helped them produce an attractive and usable publication design. Avalanche and Plants Australia have developed a complimentary working relationship, combining effective design ideas with an informed perspective regarding product and industry knowledge. The Avalanche team has learnt a great deal about the nursery industry whilst being able to advise and educate Plants Australia on quality creative solutions.
A number of key principles were brought into play with the catalogue design. Consistency of design and brand prominence were achieved with a consistent look to banner headings as well as judicious placement of rich colour images of product items and clearly defined text denoting product names and prices. High quality images and logical layout of colour highlighted text represent a great improvement upon the design Plants Australia had been using originally.
Plants Australia publishes their sixteen page catalogue five times a year, and the reader notices immediately exactly what horticultural or gardening products are available. Prices are easily recognizable as are product names, aiding the consumer in becoming familiar with stock characteristics and product range; and a seasonal thematic title – such as “Spring”, “Winter, etc – on the front page in large stylized lettering alerts the customer to purchasing opportunities. Brand recognition is reinforced on each page with the brand name signposted at the base of each page, superimposed on a red banner; and on the front of the brochure a clear brand banner is positioned at the top of the page.
The new design aims to give the Plants Australia brand prominence in the market. For brand recognition to work effectively consistency in design is paramount. This has been achieved by applying good design principles, producing an attractive marketing tool in the Plants Australia brochure. Balancing the need to convey relevant information on products with a visually appealing and readable layout was made possible with the joint efforts and complimentary relationship that has been fostered between Avalanche and Plants Australia.
