Hive Building Design Management11/30/2009

Posted November 30 2009 | Branding, Projects | Tags: bee, Brand, Branding, building, Building design, Design, graphic design, hive, honeycomb, Logo, Logo design, logotype, management, Web Design, website | 0 comments

Hive are an established architect and building design firm located not far from us. While they’ve been around for a while, they’ve never really had a proper name. Michael (Hive Director) came to us looking for a plan that would help his company move forward, including a new brand – something that was memorable and significant.

After our initial meetings and talking to Michael, we came up with the name Hive, which signifies what Hive is all about  -

1. Physical building and working together to build a home/space
2. Pulling the right team together to make it all happen.

We were hesitant to go too far into the ‘bee’ analogy (yellow, stripes, etc), so we approached it loosely: using the hexagonal shape of a honeycomb cell and mixing it with strong type to give the logo a foundation. Alongside the logotype is the trademark ‘hive’ pattern, which is an interlocking pattern of the Hive logo used as a secondary branding tool.

While the project is still in progress, the team are happy and really excited about Hive’s new future.
Stay tuned, website to come

entangent!10/24/2008

Posted October 24 2008 | Branding | Tags: Branding, legal marketing, Logo design | 0 comments

Your intellectual property portal.

White Cleland are in the process of establishing a new business venture, a central feature of which will be Intellectual Property – one part being a web-based Intellectual Property portal or market place (akin to an eBay for IP assets), and the other part an IP asset accumulating entity. The name they have decided on is ‘entangent’

Mary-Ann van Ballekom (Registered Trade Marks Attorney) among other things, is fabulous to work with and has a wicked sense of humour. Mary-Ann had some creative input initially and had a go at the logo using ‘Word’ (not sure I would like to represent myself in court…. if you get my meaning) the suggestion was for a Cog or cogs and money symbols (mmmmm!)

“I have many talents, most of them very well hidden, even from me” - Mary-Ann

White Cleland are a relaxed, confident, approachable, modern and highly professional law firm. The logo Avalanche created for ‘entangent’ reflected this style of business as well as clearly being an online service. The soft edged ‘cog’ encapsulates the lower case ‘e‘ (ecommerce, entangent, as well as the suggestion of the copyright symbol).

Client: White Cleland | Design: Andy Warrington

Bynorm…. it’s a great day to be in the garden!10/22/2008

Posted October 22 2008 | Branding, Packaging | Tags: Brand identity Bayswater, Brand identity in Boronia, Brand Identity Melbourne, Branding, Branding Melbourne, Logo design, Packaging, packaging design, retail marketing, retail packaging | 0 comments

Bynorm sell a massive range of gardening supplies for both the retail and trade market. This as you can see is the CONTRACTORS CHOICE!

We looked at this project with the end user in mind… they don’t potter around the garden to relax. This is their day job and they need tools to do the job professionally, so we created a ‘Hoon’ style muscle car badge (extra chrome gloss and go faster blue Kevlar mesh behind the text).