Available at your local newsagents now!11/10/2010
The first issue of the Avalanche Created ‘Australian Mustang & Ford Magazine’ is hot of the press and available at your local newsagents (if you local to Australia)
ErnMei worked as hard as a V8 super car to get this publication ready for the printers and on time for her month long trip to Japan. The results speak for themselves and the feedback from the readers has been fantastic!
Here are just a few of the comments left on http://mustang.org.au/forum/
I just got my copy, a great mag and some familiar cars too. I’ll be queuing up for the next issue.
Just got a copy today and have been glued to it for 3 hours, not a slow reader just don’t want it to end. My wife is wanting help to prepare for our boys party????????
Looks great. I have just gotten home with my copy and about to read it.
Definatly a good Mag though, I hope it is a success the guy behind it has put in some serious thought & effort in to make it happen. He deserves all the rewards that it will hopefully bring.
Cant wait for Issue no 2.I’ve been to my news agent 3 times and they know nothing about it…I WANT 1……..
Signage is now up for Ventura Coaches09/14/2010
Avalanche have been working with Ventura Bus for a while now, taking care of some of their marketing and branding. You may previously recall our work on the hybrid electric bus which was a fun awareness campaign for Australia’s first hybrid bus. Also fun was being able to ride on the bus (and other ventura buses) and see our posters and flyers up on the windows!
We also worked on revamping some of the branding and signage for Ventura Coaches, the Coach arm of Ventura Bus. We reworked their positioning statement to really drive home (haha) their core message: “relax, we’ve got it covered”.
With three depots around Melbourne, they also needed signage so that clients could find them easily, and to get maximum exposure on the main roads! The signs are starting to go up… so here’s the first one in Oakleigh!
NEW Australian Mustang and Ford Magazine08/24/2010
Shhh! Just for Avalanche Blog readers, we have a sneak peek at the cover of a new magazine that Avalanche Creative is developing in conjunction with Performance Media Works! The new Australian Mustang and Ford magazine full of eye candy for lovers of Mustangs and Fords. It will feature some awesome car modifications, write-ups, event calendars, how-tos, specialist directories, and lots and lots of images for all you enthusiasts.
Stay tuned!
Australian Mustang and Ford Magazine website in progress.
Spring 2010 Catalogue08/05/2010
The Spring 2010 catalogue is a quarterly publication we design for Plants Australia. Although they are based in Victoria, they have member nurseries in the country and interstate. Full of fresh vegetables, native plants and some new floral releases, you’re sure to find something for yourself or a gardening enthusiast. What’s better than cooking with organic herbs and vegetables straight out of your own garden? ^_^
Front cover image is the Cosmos Strawberry Crush, what a pretty flower!
Designed by Avalanche Creative Solutions
Orger Engine Business Cards07/29/2010
Just a quick post to show off Orger Engine’s new business cards! Keeping in line with the look and feel of the Orger branding, we’ve created these standard size business cards for Colin at Orger Engines. If you’d like some new business cards, letterheads or any other corporate stationery for your business,
give us a buzz on 03 9761 0122!
Victorian Bar News Issue 14907/15/2010
Last month, Avalanche Creative were given the job of redesigning the Victorian Bar quarterly legal magazine. Distributed throughout The Victorian Bar, this 44 page magazine keeps its members up to date with current work issues and contains articles and ancedotes written by editorial staff and committee members. It’s actually quite an interesting read, even for those not in the legal field!
Judging from previous editions, we felt that what the magazine needed was a consistent visual voice – something that screamed ‘Vic Bar News’ from beginning to end.
With the end reader in mind, we went about setting a grid foundation for the magazine. We felt that a two/four column grid would be the most flexible for article lengths and would provide the easiest line lengths for a consumer to read. Then, using a combination of bright colours and friendly fonts, we began to set up a style for laying out articles and a consistent way to treat images. What we created as a result was a brighter, friendlier magazine that was easy to navigate and read.
The result is definitely something everyone is proud of – the Victorian Bar have a refreshed newsletter that has been well received by its members, and Avalanche Creative have another great print job in the bag!
Growing a fertile partnership07/02/2010
Avalanche has been building a great relationship with Plants Australia, a non-profit nursery affiliation headquartered in Knoxfield, Victoria. Plants Australia came to the Avalanche team with a brief to develop their product catalogue, and for more than a year Avalanche has helped them produce an attractive and usable publication design. Avalanche and Plants Australia have developed a complimentary working relationship, combining effective design ideas with an informed perspective regarding product and industry knowledge. The Avalanche team has learnt a great deal about the nursery industry whilst being able to advise and educate Plants Australia on quality creative solutions.
A number of key principles were brought into play with the catalogue design. Consistency of design and brand prominence were achieved with a consistent look to banner headings as well as judicious placement of rich colour images of product items and clearly defined text denoting product names and prices. High quality images and logical layout of colour highlighted text represent a great improvement upon the design Plants Australia had been using originally.
Plants Australia publishes their sixteen page catalogue five times a year, and the reader notices immediately exactly what horticultural or gardening products are available. Prices are easily recognizable as are product names, aiding the consumer in becoming familiar with stock characteristics and product range; and a seasonal thematic title – such as “Spring”, “Winter, etc – on the front page in large stylized lettering alerts the customer to purchasing opportunities. Brand recognition is reinforced on each page with the brand name signposted at the base of each page, superimposed on a red banner; and on the front of the brochure a clear brand banner is positioned at the top of the page.
The new design aims to give the Plants Australia brand prominence in the market. For brand recognition to work effectively consistency in design is paramount. This has been achieved by applying good design principles, producing an attractive marketing tool in the Plants Australia brochure. Balancing the need to convey relevant information on products with a visually appealing and readable layout was made possible with the joint efforts and complimentary relationship that has been fostered between Avalanche and Plants Australia.
Coffey Environments in good standing06/23/2010
- The aluminium easel for Coffey Environments.
Avalanche aspires to unique solutions with useful and practical applications. Take for example the case of Coffey Environments: their mobile roadshow travels remote regions of Papua New Guinea communities keeping them up-to-date on local developments that impact on their lifestyle. Avalanche was able to provide a solution which greatly enhanced Coffey’s activities.
– Coffey aluminium easel in action.
The requirement was for a durable presentation system, and as Coffey Environments was conducting a two week roadshow moving through the Papua New Guinea highlands, durability was a priority. The two week roadshow would produced a great deal of physical stresses on equipment, and the display unit would need to withstand the harsh climate and other physical conditions of the region. Typical physical challenges included variable transport like four wheel drive vehicles and helicopters, extreme humidity and heavy rainfall. Also the easel would need to be able to handle forty presentations, with up to four presentations a day. The importance of providing this information to highland communities is highlighted in the level of economic interest the natural resources of the region presents.
Coffey’s information campaign focuses on the Frieda River Project, located in Sandaun Province, Western Papua New Guinea. FRP extracts copper and gold and is a large scale metal deposit. An Xstrata Frieda River Ltd study in 2008 estimated that mining would produce 190,000 tonnes of copper and 295,000 ounces of gold per annum. Highlands Pacific and XFRL are two businesses with a strong interest in developing exploration in the Frieda River Project. They expect that by early 2012 a feasibility study must be completed in order to help facilitate project financing. So clearly much rests on the nature of mining development and how it will be managed, including environmental values.
- Coffey presentation to PNG highland community.
To assist Coffey in its information program, Peter from Avalanche Creative conducted research and material acquisition and came up with a heavy duty aluminium easel prototype. The easel met the need of displaying 10 x A0 size posters. The fabrication needed to be durable and user-friendly featuring easy assembly, light weight construction and easy poster page movement.
The easel system was a great success, with Coffey requesting another two units be produced for use on future road shows.
Merry Christmas! Buy a plant!11/01/2009
We’ve just finished the latest version of the Plants Australia quarterly catalogue. It’s the Christmas Edition!
Great gift ideas for all you gardeners.
Australia’s first Hybrid-Electric buses launched.10/19/2009
Avalanche Creative, together with the Department of Sustainability, Grenda and Ventura Buslines, have been working really hard to bring you the new hybrid electric buses! There are two of them, one for Ventura and one for Grenda, both using different Hybrid-Electric technology. These are the first of their kind in Australia and are part of the Government’s plan to increase the use of low emission vehicles.
A big party was thrown at Essendon Airport earlier this year to mark the launch and was met with much support and press coverage (yay!)
From the press release:
“It is estimated this hybrid-electric technology will provide a saving of around 20 per cent on fuel and greenhouse gas emissions compared to a conventional diesel bus.”
Grenda Corporation will trial a hybrid bus along its 900 route from Stud Park to Caulfield while Ventura Buses will conduct a trial along its 250 route from Garden City to La Trobe University.
**update**
Ernie saw the bus for the first time when she was scootering down Princes Hwy last weekend! Looks good!
