Available at your local newsagents now!11/10/2010
The first issue of the Avalanche Created ‘Australian Mustang & Ford Magazine’ is hot of the press and available at your local newsagents (if you local to Australia)
ErnMei worked as hard as a V8 super car to get this publication ready for the printers and on time for her month long trip to Japan. The results speak for themselves and the feedback from the readers has been fantastic!
Here are just a few of the comments left on http://mustang.org.au/forum/
I just got my copy, a great mag and some familiar cars too. I’ll be queuing up for the next issue.
Just got a copy today and have been glued to it for 3 hours, not a slow reader just don’t want it to end. My wife is wanting help to prepare for our boys party????????
Looks great. I have just gotten home with my copy and about to read it.
Definatly a good Mag though, I hope it is a success the guy behind it has put in some serious thought & effort in to make it happen. He deserves all the rewards that it will hopefully bring.
Cant wait for Issue no 2.I’ve been to my news agent 3 times and they know nothing about it…I WANT 1……..
Signage is now up for Ventura Coaches09/14/2010
Avalanche have been working with Ventura Bus for a while now, taking care of some of their marketing and branding. You may previously recall our work on the hybrid electric bus which was a fun awareness campaign for Australia’s first hybrid bus. Also fun was being able to ride on the bus (and other ventura buses) and see our posters and flyers up on the windows!
We also worked on revamping some of the branding and signage for Ventura Coaches, the Coach arm of Ventura Bus. We reworked their positioning statement to really drive home (haha) their core message: “relax, we’ve got it covered”.
With three depots around Melbourne, they also needed signage so that clients could find them easily, and to get maximum exposure on the main roads! The signs are starting to go up… so here’s the first one in Oakleigh!
NEW Australian Mustang and Ford Magazine08/24/2010
Shhh! Just for Avalanche Blog readers, we have a sneak peek at the cover of a new magazine that Avalanche Creative is developing in conjunction with Performance Media Works! The new Australian Mustang and Ford magazine full of eye candy for lovers of Mustangs and Fords. It will feature some awesome car modifications, write-ups, event calendars, how-tos, specialist directories, and lots and lots of images for all you enthusiasts.
Stay tuned!
Australian Mustang and Ford Magazine website in progress.
Spring 2010 Catalogue08/05/2010
The Spring 2010 catalogue is a quarterly publication we design for Plants Australia. Although they are based in Victoria, they have member nurseries in the country and interstate. Full of fresh vegetables, native plants and some new floral releases, you’re sure to find something for yourself or a gardening enthusiast. What’s better than cooking with organic herbs and vegetables straight out of your own garden? ^_^
Front cover image is the Cosmos Strawberry Crush, what a pretty flower!
Designed by Avalanche Creative Solutions
Orger Engine Business Cards07/29/2010
Just a quick post to show off Orger Engine’s new business cards! Keeping in line with the look and feel of the Orger branding, we’ve created these standard size business cards for Colin at Orger Engines. If you’d like some new business cards, letterheads or any other corporate stationery for your business,
give us a buzz on 03 9761 0122!
Victorian Bar News Issue 14907/15/2010
Last month, Avalanche Creative were given the job of redesigning the Victorian Bar quarterly legal magazine. Distributed throughout The Victorian Bar, this 44 page magazine keeps its members up to date with current work issues and contains articles and ancedotes written by editorial staff and committee members. It’s actually quite an interesting read, even for those not in the legal field!
Judging from previous editions, we felt that what the magazine needed was a consistent visual voice – something that screamed ‘Vic Bar News’ from beginning to end.
With the end reader in mind, we went about setting a grid foundation for the magazine. We felt that a two/four column grid would be the most flexible for article lengths and would provide the easiest line lengths for a consumer to read. Then, using a combination of bright colours and friendly fonts, we began to set up a style for laying out articles and a consistent way to treat images. What we created as a result was a brighter, friendlier magazine that was easy to navigate and read.
The result is definitely something everyone is proud of – the Victorian Bar have a refreshed newsletter that has been well received by its members, and Avalanche Creative have another great print job in the bag!
Great 3D photos of Avalanche05/03/2010
Late last year we had a photo shoot for some upcoming projects. It was great fun, and we thought we’d give you a ‘behind-the-scenes’ shot. You’ll probably recognise the clothes from our 3D Promotional Poster which we sent out to various businesses around the area early last year. We received great feedback on our promo pack, and it’s opened many doors up for us, so thanks so much guys!
Photography Services
We find that having a camera does not make someone a good photographer, just like having an oven doesn’t make you a good chef! It often takes many years of training and practice to be able to get a shot that is clear, usable and creative. While Avalanche can help with some basic photography, often we prefer to use a trained professional.
We use a lot of photography on the websites we design to convey moods or experience for the end user. Often our clients will need product shots for their e-commerce solution, or general shots of their office or work for a portfolio.
If you require some professional studio photography for your own business – whether it be staff profile shots, product photography or stock shots for publications, Avalanche can help you organise the right photographer for you. We’ve built up a small pool of specialist freelancers that can help get the right shot for your business.
Copywriting
We’ve found that a lot of businesses need help writing smart and engaging copy for the websites that we design for them, so we’ve decided to tee up some copywriting services as well. Copywriting is a specialist field, so we don’t do it ourselves, but we can put you in touch with some very talented copywriters who write great content at very reasonable prices. This means your website will have easy to read content that is both SEO friendly and no nonsense.
That takes the headache out of trying to write captivating, grammatically correct copy when you’ve got a million other things to do in your business!
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Australia’s first Hybrid-Electric buses launched.10/19/2009
Avalanche Creative, together with the Department of Sustainability, Grenda and Ventura Buslines, have been working really hard to bring you the new hybrid electric buses! There are two of them, one for Ventura and one for Grenda, both using different Hybrid-Electric technology. These are the first of their kind in Australia and are part of the Government’s plan to increase the use of low emission vehicles.
A big party was thrown at Essendon Airport earlier this year to mark the launch and was met with much support and press coverage (yay!)
From the press release:
“It is estimated this hybrid-electric technology will provide a saving of around 20 per cent on fuel and greenhouse gas emissions compared to a conventional diesel bus.”
Grenda Corporation will trial a hybrid bus along its 900 route from Stud Park to Caulfield while Ventura Buses will conduct a trial along its 250 route from Garden City to La Trobe University.
**update**
Ernie saw the bus for the first time when she was scootering down Princes Hwy last weekend! Looks good!
Syron Electronics10/01/2009
Syron is an Australian owned company producing an extensive range of electronic products from computer peripherals, security cameras, home entertainment products and MP3 players. Currently, many of their products are sourced from China, but their aim is to move their production unit from China to Australia to support the local economy and to invest in the Australian manufacturing industry. To do this, they’re hoping to sell a certain number of MP3 players to raise the funds to bring their business back into Australia.
Avalanche were asked to help put together a website for their MP3 players. We created a youthful & energetic layout which features a 3D revolving MP3 Player. The little interactive has the ability to swivel 360° and change colours & models. Check it out and have a go yourselves!
The cool thing about Syron MP3 players are their plug and play ability. No extra software required. Also, they come preloaded with music from Australian bands and artists! A great way for you to discover new music and a great way for bands to generate some extra income. If you’re a musician, you can apply to have your music on a Syron MP3 player too!
Design: Andy Warrington & Ern-Mei Lee • Coding: John Gardner
