Parker Brent Logo development06/08/2011
Avalanche have recently completed the rebranding of Parker Brent Institute, an education centre who train and qualify staff for industries. Recently they’ve moved their focus towards the construction industry and wanted a refresh of their brand to work with their new company vision.
We took to the drawing board and after a few versions, came up with this colourful geometric look. Very architectural. Very ‘Melbourne’, you may say!
In other news, did you see the Chinese imitation of the Melbourne logo?
Christmas 201012/21/2010
Merry Creative Christmas from Avalanche Creative and Seasons Greetings from the new look Hornet Press!
Signage is now up for Ventura Coaches09/14/2010
Avalanche have been working with Ventura Bus for a while now, taking care of some of their marketing and branding. You may previously recall our work on the hybrid electric bus which was a fun awareness campaign for Australia’s first hybrid bus. Also fun was being able to ride on the bus (and other ventura buses) and see our posters and flyers up on the windows!
We also worked on revamping some of the branding and signage for Ventura Coaches, the Coach arm of Ventura Bus. We reworked their positioning statement to really drive home (haha) their core message: “relax, we’ve got it covered”.
With three depots around Melbourne, they also needed signage so that clients could find them easily, and to get maximum exposure on the main roads! The signs are starting to go up… so here’s the first one in Oakleigh!
Michelle Lanigan Real Estate08/20/2010
The new signboard for Michelle Lanigan Real Estate is now up!
When we were asked to design a signboard, we looked at the original branding and were uninspired, feeling there was no value in building on a brand that didn’t encapsulate what Michelle was about. The rest of Boronia was also uninspired as the old signboard would be regularly defaced and drawn on!
Andy created a fresh new logo and colour palette that was bright and friendly. Friendly fonts and curved lines indicate that commercial real estate shouldn’t be the cold, grey industry that it’s sometimes portrayed to be! Sometimes it’s just the little things that make all the difference! Pete seems to think so too!
Turner Publications website08/17/2010
Hi All! Just thought we’d let you know that we’ve launched yet another website: Turner Publications!
We began by creating a brand for Paul Turner, a holistic osteopath based in Eastern Victoria, a man who’s very passionate about holistic healing and natural therapy. Paul has spent a lot of time developing 3 informative guides to holistic healing with which he’s in talks with publishers. (You can buy his books direct from the Turner Publications website where he offers discounts for buying direct.)
Paul Turner’s site aims to be a small hub for holistic healing. The website is built ground-up in wordpress, by our very talented John and features an easy to update blog, and downloadable book chapters. The shopping cart takes you to a secure external website which is skinned to look like the original website! Although in its infancy, the website leaves room for future growth!
So what’s in a name?06/09/2010
So what’s in a name: Getting a good descriptive domain name!
Registering or owning a business name does not entitle you to own the same URL.
A recent example in TheAge.com.au
After a Tennessee police department let its website expire, the site was snatched up by Brian McCrary who uses it to gripe about speed cameras. The site shows a smiling cartoon police badge clutching greenbacks. It also posts gripes from those who’ve been caught speeding.
So remember to keep your Domain registration up to date!
In the great 90′s Domain grab, a whole load of Domains were grabbed by web prospectors or Cyber Squatters as we once called them. This has made it much more of a challenge to find ‘Good’ available domain names, but it’s important to know that you spend less to market and brand descriptive URLs. Remember that you need to appeal to both Humans and Web Robots, so a good web address needs to be memorable, easy to spell, simple to say, hear and read, but most importantly your URL should be descriptive and relevant to your product or service.
Just like any post gold rush, there is always a gem laying around if you know where to look.
“I’m often amazed at some of the domain names that still haven’t been taken and equally frustrated by domains that have, but just sit there with a coming soon notice”.
The key is to do a bit of creative thinking and make a mind map of descriptive terms, and then just test the availability on a domain shopping site. If your a location based business, then narrowing down your search by using the location name i.e. (AvalancheBoronia) will inversely widen up your opportunities.
“Brand creation is a big part of what we do at Avalanche Creative Solutions, we go through a long and painstaking process of name creation and then cross referencing with available domain names as well as Business and Trade mark searches. Sometimes we strike gold and sometimes we have to go back to the creative thinking stage”
Sites like www.godaddy.com offer ‘Domain Auctions’ but this can be initially expensive. Look at premium domains – you will pay more initially but thereafter the cost to renew is exactly the same.
Please let us know what you think about this article
Hive Building Design Management11/30/2009
Hive are an established architect and building design firm located not far from us. While they’ve been around for a while, they’ve never really had a proper name. Michael (Hive Director) came to us looking for a plan that would help his company move forward, including a new brand – something that was memorable and significant.
After our initial meetings and talking to Michael, we came up with the name Hive, which signifies what Hive is all about -
1. Physical building and working together to build a home/space
2. Pulling the right team together to make it all happen.
We were hesitant to go too far into the ‘bee’ analogy (yellow, stripes, etc), so we approached it loosely: using the hexagonal shape of a honeycomb cell and mixing it with strong type to give the logo a foundation. Alongside the logotype is the trademark ‘hive’ pattern, which is an interlocking pattern of the Hive logo used as a secondary branding tool.
While the project is still in progress, the team are happy and really excited about Hive’s new future.
Stay tuned, website to come 
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Because We Care – Biodegradable Bags07/07/2009
becausewecare™ has a simple, convenient and environmentally sound answer in the form of a range of plastic like materials – Bioplastics – made from organic plant materials. The basic component is corn starch and you can’t tell the difference between our Bioplastic products and those made from petrochemicals. Better still, in a compost environment they break down within 45 days – about the same time as a dry leaf.
Avalanche Creative has worked closely with becausewecare to develop an identity and voice for the company. We’re committed to fostering a cleaner environment for future generations (Andy’s a grandfather after all!) and like they say: “Together we can make a difference”
Find out more at www.becausewecare.com.au or www.naturegirl.com.au or www.banthebag.com.au
Logo Design: Andy Warrington | Web Design: Andy Warrington
1300 Limo Now!03/11/2009
New branding designed for 1300 Limo Now, one of the largest Limousine companies in Australia. If you need a stretch hummer, rolls royce, american muscle or any sort of luxury car, 1300 Limo Now are your guys!
1300 Limo Now business cards have a Spot UV Gloss to bring out that shiny 1300 Limo Now ‘car badge’ logo. One look at that dark, sexy logo and you know what 1300 Limo is all about – Luxury Cars.
Avalanche Creative were given a chance to ride in one of their limousines and it was great fun! Highly recommended.
Time to cut the grass!03/10/2009
Time to cut the grass with the new Bynorm Strimmer Range. Comes in various sizes to suit various machines. Available at any decent hardware store (hehe)
Client: • Designed and Illustrated by: Andy • 2008
