Nissarana Galleries21/10/2008
Recently Avalanche Creative completed the branding for Nissarana Galleries, a niche gallery dedicated to large-scale photography work by renowned photographer Phillip Ayres. Philip Ayres has been a professional photographer for over 30 years with a career spanning over landscape, editorial and portrait work.
Nissarana, meaning “Freedom” in Sanscript, is a gallery showcasing Philip Ayres’ photography from his travels through the Far East.
Working in collaboration with the client, we felt that the ideal treatment would be a non-corporate, mature & hand drawn style, drawing on deep and rich colours from the East. We wanted to express experiences of travelling through culture-rich societies so different from our own.
After much research and experimentation, Ernie (Ern-Mei) took to the (digital) paintbrush with gusto, painting the words ‘Nissarana’ like it was afterschool lines. After the 4th or 5th page, we felt we were getting close. We researched colours, textures, imagery and words, and experimented with paints and inks and photography to see how we could bring it all together. In the end we decided on a beautiful watercolour image which captured the mood and the “story” that we wanted to tell.
Our client was delighted with the look and feel of the gallery, and are looking forward to their launch.
If you would like more information, don’t hesitate to contact us to see what we can do for you.
