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	<title>Avalanche</title>
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	<link>http://avalanchecreative.com.au</link>
	<description></description>
	<lastBuildDate>Wed, 07 Nov 2012 04:31:00 +0000</lastBuildDate>
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		<title>Your it! Brands with character.</title>
		<link>http://avalanchecreative.com.au/your-it-brands-with-character</link>
		<comments>http://avalanchecreative.com.au/your-it-brands-with-character#comments</comments>
		<pubDate>Thu, 26 Jul 2012 07:22:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand development]]></category>

		<guid isPermaLink="false">http://avalanchecreative.com.au/?p=4769</guid>
		<description><![CDATA[For most people, Information Technology is a complete mystery. that when it goes off the rails, can leave the unanitiated feeling confused and frustrated. So when Avalanche were approached by &#8216;Your Local I.T&#8217; to create a fresh new brand that would appeal to families and small businesses, we took a sideways look at the public ...]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-4770 aligncenter" title="yourit" src="http://avalanchecreative.com.au/wp-content/uploads/2012/07/yourit.png" alt="your it cartoon character" width="421" height="191" /></p>
<p>For most people, Information Technology is a complete mystery. that when it goes off the rails, can leave the unanitiated feeling confused and frustrated. So when Avalanche were approached by &#8216;Your Local I.T&#8217; to create a fresh new brand that would appeal to families and small businesses, we took a sideways look at the public perception of I.T problem solving.</p>
<p>Gremlins in the machine, Glitches and Bugs! These are the words used to explain those mystifying errors that happen to your essential gadgets. Most people don&#8217;t understand
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		<title>Marketing in a Recession: Why You Should Maintain Your Marketing Budget</title>
		<link>http://avalanchecreative.com.au/marketing-in-a-recession-why-you-should-maintain-your-marketing-budget</link>
		<comments>http://avalanchecreative.com.au/marketing-in-a-recession-why-you-should-maintain-your-marketing-budget#comments</comments>
		<pubDate>Thu, 26 Jul 2012 07:12:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://avalanchecreative.com.au/?p=4690</guid>
		<description><![CDATA[Many business owners are tempted to make budget cuts in difficult economic times, and unfortunately the marketing budget is often the first to go. But think of it this way: What’s going to bring you additional business once you have cut your marketing efforts? In fact, once the marketing budget has been slashed, your business ...]]></description>
				<content:encoded><![CDATA[<p>Many business owners are tempted to make budget cuts in difficult economic times, and unfortunately the marketing budget is often the first to go. But think of it this way: What’s going to bring you additional business once you have cut your marketing efforts? In fact, once the marketing budget has been slashed, your business has little chance to grow at all. Instead of getting rid of the only way of reaching out to new customers, find new ways to appeal to your audience, all while staying under budget.</p>
<p><strong>Revamp Your Marketing Strategy</strong></p>
<p>If you need to consider cutting crucial budgets, let’s
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		<title>Build your own website!</title>
		<link>http://avalanchecreative.com.au/build-your-own-website</link>
		<comments>http://avalanchecreative.com.au/build-your-own-website#comments</comments>
		<pubDate>Wed, 27 Jun 2012 06:21:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://avalanchecreative.com.au/?p=4779</guid>
		<description><![CDATA[From time to time we see business owners who have decided to save a bit of cash by building their company website! I&#8217;m sure that if you could save money by doing your own dental work if you first read a &#8216;how to&#8217; on Wikipedia or Google and bought secondhand surgical tools on eBay. But ...]]></description>
				<content:encoded><![CDATA[<h1>From time to time we see business owners who have decided to save a bit of cash by building their company website!</h1>
<p>I&#8217;m sure that if you could save money by doing your own dental work if you first read a &#8216;how to&#8217; on Wikipedia or Google and bought secondhand surgical tools on eBay. But you would you really be happy with the results?<br />
Some things are best left to the experts and when I say experts, I&#8217;m talking about someone who has spent time at University and even more time in the design business. Someone who understands the importance of your
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		<title>Branding Melbourne</title>
		<link>http://avalanchecreative.com.au/graphic-design</link>
		<comments>http://avalanchecreative.com.au/graphic-design#comments</comments>
		<pubDate>Tue, 07 Feb 2012 03:25:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://avalanchecreative.com.au/?p=4426</guid>
		<description><![CDATA[Brand Development In a cluttered world, your brand is your opportunity of instant engagement, the sense of familiarity and trusted values that results in success. You know the incredible strength of a great brand. Avalanche provides the logic, the learning and the sheer creative excellence to convert your ideas into potent symbols that engage your ...]]></description>
				<content:encoded><![CDATA[<p>Brand Development<br />
In a cluttered world, your brand is your opportunity of instant engagement, the sense of familiarity and trusted values that results in success. You know the incredible strength of a great brand.<br />
Avalanche provides the logic, the learning and the sheer creative excellence to convert your ideas into potent symbols that engage your customers, thinking with their emotions, capturing their heart.<br />
 Design Melbourne<br />
<a href="http://www.melbournedirectory.com.au/">Melbourne Directory</a></p>
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		<title>3 tips to getting noticed on Google!</title>
		<link>http://avalanchecreative.com.au/3-tips-to-getting-noticed-on-google</link>
		<comments>http://avalanchecreative.com.au/3-tips-to-getting-noticed-on-google#comments</comments>
		<pubDate>Mon, 16 Jan 2012 00:40:49 +0000</pubDate>
		<dc:creator>zapprabbit</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Avalanche Creative]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.avalanchecreative.com.au/?p=3082</guid>
		<description><![CDATA[location, location, location! If your business is like most, it will have a finite geographic target area from where the majority of you business is done. I know, we all like to think that the World is available to us, so why limit your vision to one location. Working on your websites content to target ...]]></description>
				<content:encoded><![CDATA[<p><strong>location, location, location!</strong><br />
If your business is like most, it will have a finite geographic target area from where the majority of you business is done. I know, we all like to think that the World is available to us, so why limit your vision to one location. Working on your websites content to target a few local areas can give you the SEO edge over the competition and push you up that golden Google ladder.</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-3086" title="googlemap" src="http://avalanchecreative.com.au/wp-content/uploads/2011/09/googlemap.jpg" alt="Getting found on Google" /><br />
<strong>Location 1:</strong> A good place to start is in your own backyard. Make sure
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		<title>That bloody 404 error page again!</title>
		<link>http://avalanchecreative.com.au/404-error-page</link>
		<comments>http://avalanchecreative.com.au/404-error-page#comments</comments>
		<pubDate>Fri, 13 Jan 2012 01:33:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://avalanchecreative.com.au/?p=4340</guid>
		<description><![CDATA[Don&#8217;t you hate those 404 pages? There is always a strange sense of disappointment on getting that &#8216;ERROR 404&#8242;. Like it was something that I had done wrong! So I wanted to make the Avalanche 404 page a little bit more entertaining and amusing, to avoid the usual negative reaction of hitting the 404 wall. ...]]></description>
				<content:encoded><![CDATA[<p>Don&#8217;t you hate those 404 pages? There is always a strange sense of disappointment on getting that &#8216;ERROR 404&#8242;. Like it was something that I had done wrong!</p>
<p>So I wanted to make the Avalanche 404 page a little bit more entertaining and amusing, to avoid the usual negative reaction of hitting the 404 wall. If you ever find yourself on our 404 page, then please let me know what you were looking for. I have box under my desk full of lost and found items, you never know, it maybe in there.</p>
<p>I&#8217;ve been meaning to fix this page for a
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		<title>Build 401</title>
		<link>http://avalanchecreative.com.au/build-401</link>
		<comments>http://avalanchecreative.com.au/build-401#comments</comments>
		<pubDate>Wed, 22 Jun 2011 05:12:23 +0000</pubDate>
		<dc:creator>ernmei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.avalanchecreative.com.au/?p=3164</guid>
		<description><![CDATA[&#160; Build 401 are a specialised team based in Boronia who are 100% committed to providing quality, creative bespoke homes at competitive prices. Avalanche Creative were approached by Build 401 to give their branding a complete makeover. We started with developing their personality through a logo and tagline &#8211; &#8220;Quality living, on time and on ...]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://avalanchecreative.com.au/wp-content/uploads/2011/03/Build401-logo.jpg"><img class="size-full wp-image-3170 aligncenter" title="Build401-logo" src="http://avalanchecreative.com.au/wp-content/uploads/2011/03/Build401-logo.jpg" alt="Build401 Branding" width="357" height="254" /></a></p>
<p><a title="Build 401" href="http://www.build401.com.au" class="broken_link">Build 401 </a>are a specialised team based in Boronia who are 100% committed to providing quality, creative bespoke homes at competitive prices.</p>
<p>Avalanche Creative were approached by Build 401 to give their branding a complete makeover.</p>
<p>We started with developing their personality through a logo and tagline &#8211; &#8220;Quality living, on time and on budget&#8221;. This sums up exactly what they do in one simple sentence.</p>
<p>Next we developed all their corporate stationery based on their new brand identity, then moved on to their <a href="http://build401.com.au/" class="broken_link">website</a>.</p>
<p>Again, we&#8217;ve
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		<title>Mountain Health</title>
		<link>http://avalanchecreative.com.au/mountain-health</link>
		<comments>http://avalanchecreative.com.au/mountain-health#comments</comments>
		<pubDate>Thu, 09 Jun 2011 00:45:06 +0000</pubDate>
		<dc:creator>ernmei</dc:creator>
				<category><![CDATA[Avalanche Creative]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.avalanchecreative.com.au/?p=3145</guid>
		<description><![CDATA[&#160; Recently we updated the logo and website for a local health food store in Ferntree Gully &#8211; Mountain Health.  The logo is based on an old hand painted sign on the window which you can still see on the actual store in Mountain Gate Shopping Centre. Their new health foods website has been built ...]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<p><a href="http://avalanchecreative.com.au/wp-content/uploads/2011/09/mountainhealth.jpg"><img class="aligncenter size-full wp-image-4121" title="mountainhealth" src="http://avalanchecreative.com.au/wp-content/uploads/2011/09/mountainhealth.jpg" alt="Mountain Health Website" width="648" height="400" /></a></p>
<p>Recently we updated the logo and website for a local health food store in Ferntree Gully &#8211; <a title="Mountain Health Home" href="http://www.mountainhealth.com.au" target="_blank">Mountain Health</a>.  The logo is based on an old hand painted sign on the window which you can still see on the actual store in Mountain Gate Shopping Centre.</p>
<p>Their new <a title="Mountain Health" href="http://www.mountainhealth.com.au" target="_blank">health foods website</a> has been built as an information portal to have lots of handy information regarding natural medicine and health. The Mountain Health girls will regularly update the website with tips
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		<title>Parker Brent Logo development</title>
		<link>http://avalanchecreative.com.au/parker-brent-logo-development</link>
		<comments>http://avalanchecreative.com.au/parker-brent-logo-development#comments</comments>
		<pubDate>Wed, 08 Jun 2011 16:05:42 +0000</pubDate>
		<dc:creator>ernmei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.avalanchecreative.com.au/?p=3108</guid>
		<description><![CDATA[&#160; Avalanche have recently completed the rebranding of Parker Brent Institute, an education centre who train and qualify staff for industries. Recently they&#8217;ve moved their focus towards the construction industry and wanted a refresh of their brand to work with their new company vision. We took to the drawing board and after a few versions, ...]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<p><a href="http://avalanchecreative.com.au/wp-content/uploads/2011/03/ParkerBrent.jpg"><img class="aligncenter size-full wp-image-3180" title="ParkerBrent" src="http://avalanchecreative.com.au/wp-content/uploads/2011/03/ParkerBrent.jpg" alt="Parker Brent Branding" width="357" height="254" /></a></p>
<p>Avalanche have recently completed the rebranding of Parker Brent Institute, an education centre who train and qualify staff for industries. Recently they&#8217;ve moved their focus towards the construction industry and wanted a refresh of their brand to work with their new company vision.<br />
We took to the drawing board and after a few versions, came up with this colourful geometric look. Very architectural. Very &#8216;Melbourne&#8217;, you may say!</p>
<p>In other news, did you see the <a href="http://www.heraldsun.com.au/news/victoria/melbourne-city-may-sue-companies-over-distinctive-symbol/story-e6frf7kx-1226017326288" target="_blank">Chinese imitation</a> of the Melbourne logo?</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-3179" title="ParkerB" src="http://avalanchecreative.com.au/wp-content/uploads/2011/03/ParkerB.jpg" alt="Parker Brent Branding and Stationary" width="357" height="254" /></p>
<p>&nbsp;
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		<title>Roy A McDonald &amp; Lindale Insurance</title>
		<link>http://avalanchecreative.com.au/roy-a-mcdonald-lindale-insurance</link>
		<comments>http://avalanchecreative.com.au/roy-a-mcdonald-lindale-insurance#comments</comments>
		<pubDate>Sat, 16 Apr 2011 06:20:41 +0000</pubDate>
		<dc:creator>ernmei</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.avalanchecreative.com.au/?p=3129</guid>
		<description><![CDATA[We&#8217;ve recently revamped the Roy A Mcdonald and Lindale Logos. They are owned by the same company but each company focusses on different aspects of business finance. We kept aspects of the old logos and unified the two through colour and type. More print work to come.]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-3130" title="lindale-insurance" src="http://avalanchecreative.com.au/wp-content/uploads/2011/09/lindale-insurance.jpg" alt="Lindale Insurance &amp; Roy A McDonald Logo" width="600" height="145" /></p>
<p>We&#8217;ve recently revamped the Roy A Mcdonald and Lindale Logos.</p>
<p>They are owned by the same company but each company focusses on different aspects of business finance. We kept aspects of the old logos and unified the two through colour and type. More print work to come.</p>
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