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  • June23rd

    3 Comments

    Coffey Environments in good standing

    Posted in: Articles, Avalanche Creative, Marketing

    coffey aluminium easel

    - The aluminium easel for Coffey Environments.

    Avalanche aspires to unique solutions with useful and practical applications. Take for example the case of Coffey Environments: their mobile roadshow travels remote regions of Papua New Guinea communities keeping them up-to-date on local developments that impact on their lifestyle. Avalanche was able to provide a solution which greatly enhanced Coffey’s activities.

    Coffey aluminium easel in action

    – Coffey aluminium easel in action.

    The requirement was for a durable presentation system, and as Coffey Environments was conducting a two week roadshow moving through the Papua New Guinea highlands, durability was a priority. The two week roadshow would produced a great deal of physical stresses on equipment, and the display unit would need to withstand the harsh climate  and other physical conditions of the region. Typical physical challenges included variable transport like four wheel drive vehicles and helicopters, extreme humidity and heavy rainfall. Also the easel would need to be able to handle forty presentations, with up to four presentations a day. The importance of providing this information to highland communities is highlighted in the level of economic interest the natural resources of the region presents.

    Coffey’s information campaign focuses on the Frieda River Project, located in Sandaun Province, Western Papua New Guinea. FRP extracts copper and gold and is a large scale metal deposit. An Xstrata Frieda River Ltd study in 2008 estimated that mining would produce 190,000 tonnes of copper and 295,000 ounces of gold per annum. Highlands Pacific and XFRL are two businesses with a strong interest in developing exploration in the Frieda River Project. They expect that by early 2012 a feasibility study must be completed in order to help facilitate project financing. So clearly much rests on the nature of mining development and how it will be managed, including environmental values.

    Coffey presentation to PNG highland community

    - Coffey presentation to PNG highland community.

    To assist Coffey in its information program, Peter from Avalanche Creative conducted research and material acquisition and came up with a heavy duty aluminium easel prototype. The easel met the need of displaying 10 x A0 size posters. The fabrication needed to be durable and user-friendly featuring easy assembly, light weight construction and easy poster page movement.

    The easel system was a great success, with Coffey requesting another two units be produced for use on future road shows.

  • June9th

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    So what’s in a name?

    Posted in: Articles, Avalanche Creative, Branding, Marketing, SEO

    So what’s in a name: Getting a good descriptive domain name!
    Registering or owning a business name does not entitle you to own the same URL.
    A recent example in TheAge.com.au

    After a Tennessee police department let its website expire, the site was snatched up by Brian McCrary who uses it to gripe about speed cameras. The site shows a smiling cartoon police badge clutching greenbacks. It also posts gripes from those who’ve been caught speeding.

    So remember to keep your Domain registration up to date!

    In the great 90′s Domain grab, a whole load of Domains were grabbed by web prospectors or Cyber Squatters as we once called them. This has made it much more of a challenge to find ‘Good’ available domain names, but it’s important to know that you spend less to market and brand descriptive URLs.  Remember that you need to appeal to both Humans and Web Robots, so a good web address needs to be memorable, easy to spell, simple to say, hear and read, but most importantly your URL should be descriptive and relevant to your product or service.

    Just like any post gold rush, there is always a gem laying around if you know where to look.

    “I’m often amazed at some of the domain names that still haven’t been taken and equally frustrated by domains that have, but just sit there with a coming soon notice”.

    The key is to do a bit of creative thinking and make a mind map of descriptive terms, and then just test the availability on a domain shopping site. If your a location based business, then narrowing down your search by using the location name i.e. (AvalancheBoronia) will inversely widen up your opportunities.

    “Brand creation is a big part of what we do at Avalanche Creative Solutions, we go through a long and painstaking process of name creation and then cross referencing with available domain names as well as Business and Trade mark searches. Sometimes we strike gold and sometimes we have to go back to the creative thinking stage”

    Sites like www.godaddy.com offer ‘Domain Auctions’ but this can be initially expensive. Look at premium domains – you will pay more initially but thereafter the cost to renew is exactly the same.

    Please let us know what you think about this article


  • March2nd

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    Roll up, roll up…. come and see the Worlds first Hybrid Bus!

    Posted in: Avalanche Creative, Marketing

    When Avalanche got involved with the ‘Hybrid electric bus’ project via the ‘Department of Sustainability’ early 2009, where we were asked to produce an awareness campaign for the first trials of the technology in Australia.
    Ventura, who were pioneering this new green, clean innovation, loved the promotional material so much that they contacted us to produce an exclusive marketing campaign for Ventura Buses.

    book cover Roll up, roll up.... come and see the Worlds first Hybrid Bus!

    The Worlds first Hybrid Bus

    The working title ‘The Worlds first Hybrid Bus’ was our creative starting point, and although we were going to be recycling the battery image, the overall style of communication or voice, had to be more exciting and prompt the imagination.

    On a creative level, the word ‘Hybrid’ conjures up an image of a strange cross breeding experiment. An exciting chimera from a sideshow tent.

    “Roll up, roll up…. come and see the Worlds first Hybrid Bus. Wonder at it amazing electric powers. Be the first to ride this fantastic breakthrough in technology and the environment…”

    Visually we went with the image of a weathered sideshow advertising poster, using dynamic Victorian poster typography. Creating an A3 poster and internal cabin decal posters to encourage passengers to ride the ‘The Worlds first Hybrid Bus’ and a call to action to come and visit the website to discover more.
    We created an online virtual book using a Flash based flip book with great page turning transitions. The book explained how the technology worked in a very visually interesting way. Our recommendation has been to produce a printed version for secondary schools, so watch this space.

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