It’s always a great privilege to work with environmentally focused businesses, especially when they are on the cutting edge of creating ‘green’ solutions. Avalanche Creative was involved at the very conception of this company by developing the business name.
Standing out from the plethora of eco brands was high priority in our creative approach and our initial challenge was to find an original available name. ‘Eco’, ‘Green’, and ‘Enviro’ etc are heavily overused product and brand words so we needed to think laterally. The positioning statement was developed quite quickly and reflected the client’s whole reason for developing the product in the first place… “Because we care!”

This statement works on many different levels and is a perspective that is also shared by retailers and the end customer. We proposed that the position statement and company brand name could and should be unified into one.