Hive Building Design Management30/11/2009

Posted 30 November 2009 | Branding, Projects | 0 comments

Hive are an established architect and building design firm located not far from us. While they’ve been around for a while, they’ve never really had a proper name. Michael (Hive Director) came to us looking for a plan that would help his company move forward, including a new brand – something that was memorable and significant.

After our initial meetings and talking to Michael, we came up with the name Hive, which signifies what Hive is all about  -

1. Physical building and working together to build a home/space
2. Pulling the right team together to make it all happen.

We were hesitant to go too far into the ‘bee’ analogy (yellow, stripes, etc), so we approached it loosely: using the hexagonal shape of a honeycomb cell and mixing it with strong type to give the logo a foundation. Alongside the logotype is the trademark ‘hive’ pattern, which is an interlocking pattern of the Hive logo used as a secondary branding tool.

While the project is still in progress, the team are happy and really excited about Hive’s new future.
Stay tuned, website to come