entangent!24/10/2008
Your intellectual property portal.
White Cleland are in the process of establishing a new business venture, a central feature of which will be Intellectual Property – one part being a web-based Intellectual Property portal or market place (akin to an eBay for IP assets), and the other part an IP asset accumulating entity. The name they have decided on is ‘entangent’
Mary-Ann van Ballekom (Registered Trade Marks Attorney) among other things, is fabulous to work with and has a wicked sense of humour. Mary-Ann had some creative input initially and had a go at the logo using ‘Word’ (not sure I would like to represent myself in court…. if you get my meaning) the suggestion was for a Cog or cogs and money symbols (mmmmm!)
“I have many talents, most of them very well hidden, even from me” - Mary-Ann
White Cleland are a relaxed, confident, approachable, modern and highly professional law firm. The logo Avalanche created for ‘entangent’ reflected this style of business as well as clearly being an online service. The soft edged ‘cog’ encapsulates the lower case ‘e‘ (ecommerce, entangent, as well as the suggestion of the copyright symbol).
Client: White Cleland | Design: Andy Warrington
