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  • March4th

    Rosella Packaging for the Linen press

    Our good friends at the Linen Press have given us another packaging job to do after the success of our last range (The Kangaroo and the Koala range). This time it was time to package and brand the Australian Rosella.

    The Australian Rosella is a species of colourful Australian parrots that live in forests, parks and gardens. They eat seeds and fruit and quite a hit with the locals and visitors alike!

    As this is another souvenir range, we decided to package the range as a luscious gift parcel – stamps, strings, ribbons and postmarks are used to give the range a ‘lovingly packaged’ flavour, wrapped by a distant relative and sent all the way to your doorstep.

    We scanned in some old postcards and lifted little lines and markings from worn paper to give the range a natural feel but kept it light and colourful to keep it fresh. Upon opening the package you will discover a lovely gingham print with some more information on the rosella. We’ve embossed the rosella to give it depth and used lashings of Spot UV Varnish to really bring out the highlights in this packaging.

    This range contains wild rosella fruit extract and it smells delicious!! We hope you like!

    Design: Ern-Mei Lee, Client: The Linen Press

  • March4th

    We love having a bit of fun at Avalanche. Last week we randomly decided to go rollerskating at the roller rink after various conversations about roller blading, using your dog to pull you along while skateboarding, skating backwards, and pushing our boundaries this year.

    We looked it up, and for only $7, you can head down to Carribean Rollerama to have two hours of fun – or in Pete’s case, 2 hours of bruising and battering! Going during the day is nice as the rink isn’t crowded so it’s a good time to learn..

    Commendations to Pete and Elvira of Avalanche who have never skated in their life!! They did really well!

    Pictures below.

    elvira gives rollerblading a go!

    Elvira gives rollerblading a go!

    Pete's hanging on to the wall

    Pete's hanging on to the wall for dear life!

    Avalanche group shot

    Avalanche Group Shot - Check out Ernie's lightining tights!

    rollerskates on a rack

    Rollerskates on the Rack

  • March2nd

    When Avalanche got involved with the ‘Hybrid electric bus’ project via the ‘Department of Sustainability’ early 2009, where we were asked to produce an awareness campaign for the first trials of the technology in Australia.
    Ventura, who were pioneering this new green, clean innovation, loved the promotional material so much that they contacted us to produce an exclusive marketing campaign for Ventura Buses.

    book cover Roll up, roll up.... come and see the Worlds first Hybrid Bus!

    The Worlds first Hybrid Bus

    The working title ‘The Worlds first Hybrid Bus’ was our creative starting point, and although we were going to be recycling the battery image, the overall style of communication or voice, had to be more exciting and prompt the imagination.

    On a creative level, the word ‘Hybrid’ conjures up an image of a strange cross breeding experiment. An exciting chimera from a sideshow tent.

    “Roll up, roll up…. come and see the Worlds first Hybrid Bus. Wonder at it amazing electric powers. Be the first to ride this fantastic breakthrough in technology and the environment…”

    Visually we went with the image of a weathered sideshow advertising poster, using dynamic Victorian poster typography. Creating an A3 poster and internal cabin decal posters to encourage passengers to ride the ‘The Worlds first Hybrid Bus’ and a call to action to come and visit the website to discover more.
    We created an online virtual book using a Flash based flip book with great page turning transitions. The book explained how the technology worked in a very visually interesting way. Our recommendation has been to produce a printed version for secondary schools, so watch this space.

  • February26th

    To help with the exponential growth that Avalanche is experiencing, we’ve just added a new member to the Avalanche Australia team – Elvira Moodie. She’ll be helping us out with customer service, sales and much more! This means that if you ever have a query, there’ll be someone at Avalanche who can look after you. At the moment, she’s only in on Thursdays and Fridays, so please say hi if you see her around – she’s lovely, really friendly and helpful. I’m sure you’ll all fall in love in no time! :)

    The lovely Elvira now at Avalanche!