Roll up, roll up…. come and see the Worlds first Hybrid Bus!02/03/2010
When Avalanche got involved with the ‘Hybrid electric bus’ project via the ‘Department of Sustainability’ early 2009, where we were asked to produce an awareness campaign for the first trials of the technology in Australia.
Ventura, who were pioneering this new green, clean innovation, loved the promotional material so much that they contacted us to produce an exclusive marketing campaign for Ventura Buses.
The Worlds first Hybrid Bus
The working title ‘The Worlds first Hybrid Bus’ was our creative starting point, and although we were going to be recycling the battery image, the overall style of communication or voice, had to be more exciting and prompt the imagination.
On a creative level, the word ‘Hybrid’ conjures up an image of a strange cross breeding experiment. An exciting chimera from a sideshow tent.
“Roll up, roll up…. come and see the Worlds first Hybrid Bus. Wonder at it amazing electric powers. Be the first to ride this fantastic breakthrough in technology and the environment…”
Visually we went with the image of a weathered sideshow advertising poster, using dynamic Victorian poster typography. Creating an A3 poster and internal cabin decal posters to encourage passengers to ride the ‘The Worlds first Hybrid Bus’ and a call to action to come and visit the website to discover more.
We created an online virtual book using a Flash based flip book with great page turning transitions. The book explained how the technology worked in a very visually interesting way. Our recommendation has been to produce a printed version for secondary schools, so watch this space.
