FIRE YOUR WEBSITE!!!06/08/2010
Should you Fire your Website?
So you employed a sales person who just isn’t bringing in the deals you were expecting, maybe they don’t always arrive on time or their appearance just seemed a little….. er… downbeat…. you would have something to tell them, wouldn’t you?
Maybe they are hard to find, even when you looked in all the usual places. Going to their home address, you discover that what they had to say was just a bit dull or even worse, there was a coming soon sign in the window…… well you would fire them…. wouldn’t you?
Your website is often the first point of contact with clients or customers. It needs to represent the very best aspects of your brand, product or service.
Take an objective, unbiased, good hard look at your website and imagine that it’s a person, an employee.
So how did that go? what would you say about your choice of representative? See any similarities to the person in this introduction?
Perhaps you chose your web designer based on price not experience. You wouldn’t hire a top sales person without first looking at their CV and results with other businesses…. would you?
It’s always a good idea to take time to look over a designers previous work and ask many questions about each project. At Avalanche Creative, we offer a free 45min consultation to make sure that both parties are equally happy to have a long term working relationship.
Just like a great employee, your website is a long term commitment that needs to change and grow with your business, so you need to find a creative partner that understands your business almost as much as you do.
“We’re a bit like a great recruitment agency who go out of their way to find you that perfect key member of staff and then continue to train them so you get the very best from them” – Andy Warrington – Creative Director
A well designed and constructed website, works harder and longer than any staff member, at a fraction of the annual cost. Your initial investment needs to be adjusted, directed, updated and developed regularly to get the most back for it, Just like any good sales team.
