location, location, location!
If your business is like most, it will have a finite geographic target area from where the majority of you business is done. I know, we all like to think that the World is available to us, so why limit your vision to one location. Working on your websites content to target a few local areas can give you the SEO edge over the competition and push you up that golden Google ladder.
Location 1: A good place to start is in your own backyard. Make sure that you business is on Google maps (Link) You will need to have a Google account, so once you set one up, go into your account and spend some time filling out the online form. It’s very important to use the kind of keywords that prospective leads would use to find your business and services on a Google search.
This SEO tip works very well because when ever someone does a local search (i.e. Web Design Boronia) Google uses it’s map feature to list all the local services in that area. This can lift you above all the competition without spending one single Adword dollar.
You could also ask happy customers to leave feedback on the review page. This may push your listing higher within the location list.
Location 2: Geotags! Ok this is a new one on me, but we are currently testing it out and results are positive. It seems to work in the same way as Google maps, by giving search engines your global position. You will probably get better organic rankings for localized search requests. The theory being that a search for ‘web design’ by someone located in Boronia, will show the same kind of results as ‘web design boronia’. You can get your ‘GeoTags’ from this website by typing in your address.
Location 3: Putting a location within a webpage heading is an easy, yet very effective way to tell Google and potential customers that the information on a page is relevant to their local search. As an example: if I want to sell more ‘Widgets‘ to customers in ‘Boronia‘ then I would firstly add content to the page that refers to Widgets in Boronia and then name the page something like ‘Widgets for all your widget needs in Boronia’.
Now when someone in Boronia searches for local widget or Widgets Boronia, Google will put your Widgets page before your competitors page that talks about Widgets in Victoria.
Google is like a monster oil tanker that takes a very long time to change direction, so don’t expect instant results. You should take a snap shot of where you are on Google today. Test and measure times can be as long as 6 weeks to take effect.