NEW Australian Mustang and Ford Magazine

Posted 24 August 2010 | Articles, Branding, Fuel Studio, Print Design, Projects | 0 comments

Australian Mustang and Ford Magazine

Shhh! Just for Avalanche Blog readers, we have a sneak peek at the cover of a new magazine that Fuel Studio is developing in conjunction with Performance Media Works! The new Australian Mustang and Ford magazine full of eye candy for lovers of Mustangs and Fords. It will feature some awesome car modifications, write-ups, event calendars, how-tos, specialist directories, and lots and lots of images for all you enthusiasts.

Stay tuned!

Australian Mustang and Ford Magazine website in progress.


Michelle Lanigan Real Estate

Posted 20 August 2010 | Branding, Projects | 0 comments


The new signboard for Michelle Lanigan Real Estate is now up!

When we were asked to design a signboard, we looked at the original branding and were uninspired, feeling there was no value in building on a brand that didn’t encapsulate what Michelle was about. The rest of Boronia was also uninspired as the old signboard would be regularly defaced and drawn on!

Andy created a fresh new logo and colour palette that was bright and friendly. Friendly fonts and curved lines indicate that commercial real estate shouldn’t be the cold, grey industry that it’s sometimes portrayed to be! Sometimes it’s just the little things that make all the difference!


Hollywood voted Orange!

Posted 18 August 2010 | Articles, Fuel Studio, Inspiration, Random | 1 comment

On the WaterfrontRockyThere will be bloodGodfather Part IIJackie BrownThe Blues brothersDirty HarryRobocopConvoy
Throughout August’s hazy summer nights, the Alamo Drafthouse and Levi’s® will be taking the Rolling Roadshow to the people under the unified banner of ‘We Are All Workers.’

Rooted by one of the nation’s founding principles, We Are All Workers hits the road with nine seminal screenings proving that everybody’s work is equally important. True to form, each screening will be in the location where the film was shot or set.

Inspired by the spirit of the American worker, the Alamo Drafthouse and Levi’s® have curated an eclectic line up that ranges from the the birth of the oil nation in Paul Thomas Anderson’s THERE WILL BE BLOOD to the futuristic corporate nightmare of Paul Verhoven’s ROBOCOP. Championship contenders are crowned and humbled as Sylvester Stallone embarks on an an epic ROCKY-THON on the Liberty Steps, while Marlon Brando is washed-up ON THE WATERFRONT of the New Jersey docks. Law breakers are saluted as DIRTY HARRY takes to San Francisco’s Washington Square Park, Quentin Tarantino with JACKIE BROWN (schedule permitting), and Chicago’s finest, THE BLUES BROTHERS tear their musical mission from God across the country. Closing out the Roadshow is the the defining immigrant worker story of THE GODFATHER: PART II which will screen from the rooftops and chimney stacks of New York’s Little Italy.
The American

And this is a new poster for The American. George Clooney stars in the title role of this suspense thriller, filmed on location in Italy.


Turner Publications website

Posted 17 August 2010 | Web design | 0 comments

Turner Publications Home Page

Hi All! Just thought we’d let you know that we’ve launched yet another website: Turner Publications!

We began by creating a brand for Paul Turner, a holistic osteopath based in Eastern Victoria, a man who’s very passionate about holistic healing and natural therapy. Paul has spent a lot of time developing 3 informative guides to holistic healing with which he’s in talks with publishers. (You can buy his books direct from  the Turner Publications website where he offers discounts for buying direct.)

Paul Turner’s site aims to be a small hub for holistic healing. The website is built ground-up in wordpress, by our very talented John and features an easy to update blog, and downloadable book chapters. The shopping cart takes you to a secure external website which is skinned to look like the original website! Although in its infancy, the website leaves room for future growth!


Vote Orange

Posted 17 August 2010 | Fuel Studio | 0 comments

Why should you vote Orange?

The Stimulus package

Tony Abbott believes that the stimulus package was a waste of money and didn’t help keep off the GFC. We know that just handing out money to people won’t make them buy your product or service!
At Avalanche all of our packaging is stimulating. We work with you to develop a highly desirable brand, which will bring you more business, and in turn help the Australian economy!

Broadband Policy

Both parties have opposing views when it comes to building a national broadband network worth billions of dollars, which will increase internet speeds and access to more than 90% of Australia.
But is your website ready to take advantage of these new potential customers?
Avalanche promise to build you a website that will boost your internet presence, can be found by search engines and that will act as your sales agent across the net!


Avalanche believe in healthy habits for life and have partnered with IGA and Sesame Street to produce an educational website for kids. http://www.igakidsclub.com.au And it didn’t blow the budget!

Work Choices

We’ll promise to cut stress taxes by up to 100% when you work with us. Avalanche can give you a wide choice of Studio.
We can handle every aspect of your brand from logo design, marketing promotions, publications, packaging design, and even web design. Without the hassle, leaving you time to run your own business empire. We also offer our own work choices, where you choose a budget and solution to suit you and your business.

An Orange vote is a vote for…

Brand Development

Logo design, Name creation, Domain registration, Branding, Brand marketing, Corporate identity design, Stationery & business card design, Company profile documents.

Creative Marketing Solutions

Digital Marketing, Electronic Brochures, Email Newsletters, Brochure design, Magazines, Annual reports & prospectus design, direct mail, Posters, Advertising campaigns, Press advertisements, Signs and exhibitions. Fresh and innovative ideas and solutions.

Packaging Design

Retail product development, Point of sale, Mockups, Merchandising, Gift packs, Point of purchase displays, Exhibition design, Environmental packaging, Print management, Photography, Illustrations and cartoon character design, 3D models.

Website Design, Development and Marketing

Digital Marketing, S.E.O, Website design, Hosting, WordPress – CMS, Flash animations, Domain name registration, web development, Flash scripting, Flash games, Digital Media, Marketing concepts, Online marketing & advertising.



Posted 06 August 2010 | Fuel Studio, Inspiration, Marketing, SEO, Web design | 2 comments

Should you Fire your Website?

So you employed a sales person who just isn’t bringing in the deals you were expecting, maybe they don’t always arrive on time or their appearance just seemed a little….. er… downbeat…. you would have something to tell them, wouldn’t you?
Maybe they are hard to find, even when you looked in all the usual places. Going to their home address, you discover that what they had to say was just a bit dull or even worse, there was a coming soon sign in the window…… well you would fire them…. wouldn’t you?

Your website is often the first point of contact with clients or customers. It needs to represent the very best aspects of your brand, product or service.
Take an objective, unbiased, good hard look at your website and imagine that it’s a person, an employee.

So how did that go? what would you say about your choice of representative? See any similarities to the person in this introduction?

Perhaps you chose your web designer based on price not experience. You wouldn’t hire a top sales person without first looking at their CV and results with other businesses…. would you?
It’s always a good idea to take time to look over a designers previous work and ask many questions about each project. At Fuel Studio, we offer a free 45min consultation to make sure that both parties are equally happy to have a long term working relationship.

Just like a great employee, your website is a long term commitment that needs to change and grow with your business, so you need to find a creative partner that understands your business almost as much as you do.

“We’re a bit like a great recruitment agency who go out of their way to find you that perfect key member of staff and then continue to train them so you get the very best from them” – Andy Warrington – Creative Director

A well designed and constructed website, works harder and longer than any staff member, at a fraction of the annual cost. Your initial investment needs to be adjusted, directed, updated and developed regularly to get the most back for it, Just like any good sales team.

So…. are you ready to fire your website?


Spring 2010 Catalogue

Posted 05 August 2010 | Projects | 0 comments

Plants Australia Catalogue 2010 Spring

The Spring 2010 catalogue is a quarterly publication we design for  Plants Australia. Although they are based in Victoria, they have member nurseries in the country and interstate. Full of fresh vegetables, native plants and some new floral releases, you’re sure to find something for yourself or a gardening enthusiast. What’s better than cooking with organic herbs and vegetables straight out of your own garden? ^_^

Front cover image is the Cosmos Strawberry Crush, what a pretty flower!
Designed by Fuel Studio Solutions


FIA Sports Management

Posted 02 August 2010 | Fuel Studio, Web design | 0 comments

FIA Sports Management Website

The new FIA Sports Management site has been launched! FIA are a global football talent management team that look after many famous and up and coming footballers from Australia and around the globe. With the likes of Carlos Hernandez and Melissa Barbieri in their ranks, they’ve sure proven their management skills.

They approached Avalanche to design a site that was clean, corporate and user friendly. To explain the wealth of services that they offer, we created five different sections to break down the information into bite sized information. Also included is a nifty little Player Profile wheel, which spins around to the player you’ve selected, then displaying all their credentials. Also includes easily updatable news section and links to youtube videos. :)

Fia Sports Management Talent Wheel

If you’re looking for someone to nurture your young one into super stardom, FIA Sports Management are the team for you ;p

Check out the whole site here:  http://www.fiasportsmanagement.com

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