So what’s in a name?

Posted 09 June 2010 | Articles, Branding, Fuel Studio, Marketing, SEO | 0 comments

So what’s in a name: Getting a good descriptive domain name!
Registering or owning a business name does not entitle you to own the same URL.
A recent example in TheAge.com.au

After a Tennessee police department let its website expire, the site was snatched up by Brian McCrary who uses it to gripe about speed cameras. The site shows a smiling cartoon police badge clutching greenbacks. It also posts gripes from those who’ve been caught speeding.

So remember to keep your Domain registration up to date!

In the great 90′s Domain grab, a whole load of Domains were grabbed by web prospectors or Cyber Squatters as we once called them. This has made it much more of a challenge to find ‘Good’ available domain names, but it’s important to know that you spend less to market and brand descriptive URLs.  Remember that you need to appeal to both Humans and Web Robots, so a good web address needs to be memorable, easy to spell, simple to say, hear and read, but most importantly your URL should be descriptive and relevant to your product or service.

Just like any post gold rush, there is always a gem laying around if you know where to look.

“I’m often amazed at some of the domain names that still haven’t been taken and equally frustrated by domains that have, but just sit there with a coming soon notice”.

The key is to do a bit of creative thinking and make a mind map of descriptive terms, and then just test the availability on a domain shopping site. If your a location based business, then narrowing down your search by using the location name i.e. (AvalancheBoronia) will inversely widen up your opportunities.

“Brand creation is a big part of what we do at Fuel Studio Solutions, we go through a long and painstaking process of name creation and then cross referencing with available domain names as well as Business and Trade mark searches. Sometimes we strike gold and sometimes we have to go back to the creative thinking stage”

Sites like www.godaddy.com offer ‘Domain Auctions’ but this can be initially expensive. Look at premium domains – you will pay more initially but thereafter the cost to renew is exactly the same.

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